Email template: Invitation to sales training

Driven by targets and closing deals, your sales reps don’t like to be distracted. And, for many, training will be classed as exactly that, “a distraction.”

The truth, however, is that training is about the opposite. It gives employees the chance to step away from the distractions of their day-to-day job. And it allows them to focus on improving specific skills that will help them do that job better.

When it comes to sales, there’s a clear link between a well-designed and engaging sales training program and better business outcomes.

We know this. But to get buy-in from your sales team, they need to know it too.

Here’s where a good sales training email template comes in. Besides providing factual information to raise attendance rates, it’s also a chance to demonstrate a personal ROI for your employees and, in turn, raise completion rates.

To help convert potentially cynical sales reps into training advocates, we’ve prepared a series of sales training email templates that prompts all of the above. Save them and then download and customize them when required to suit each sales course you deliver.

What we’ll cover:

• What to include in your email—who, why, what, and when
• How to use a sales training email template
• Email templates for sales training
• Examples of how to adjust the templates to match your business needs

What to consider when sending a sales training invitation email

A good sales training invitation email isn’t just about this content. It’s about the delivery too. With that in mind, your checklist should consider the following four components:

1. “Who”

In most cases, your sales training email invitation will be sent by your sales manager. And it will either go to your entire sales department or to one or more of its sub-teams (for example, a specific division or location).

Coming directly from your team lead reinforces the sales-specific focus of your training. It also offers a strong endorsement of the relevance and importance of the course. After all, your sales manager is someone your reps will know personally, and respect for their expertise in the field. So an invite from them carries added weight.

That said, if your sales team is scaling and the training forms part of a wider HR initiative (onboarding or compliance, for example), it would be more relevant coming from your HR team or HR manager.

2. “Why”

Focused on quotas and reaching out to customers, your sales reps will need a meaningful reason to engage with your training. And not just view it as a tick-box exercise.

To address this, your sales invitation email needs to explain explicitly why training matters at an individual, team, or company level. So be clear about how training can be applied on the job.

For example, will they learn how to better follow up with customers? Or, how to use a new tool that will help them with XYZ? Is there an expert who will share best practices? Or, will they work in teams on a fictional project?

As well as providing this detail, it may help to provide some compelling contextual information. This could take the form of stats from previous courses or a quote from the course leader and/or previous course attendees.

It’s also important to be clear about why training is taking place now. Is there a particular business or customer need that’s recently emerged? A new product or feature that’s about to launch? Or a different strategy being trialed?

When it comes to explaining the “why,” you need to provide a clear element of compelling detail. But not overwhelm recipients with too much information. So keep it brief.

3. “What”

Of course, the practical details surrounding your sales course are just as important as the “softer” aspects of it. Using sales training software will help you organize and manage much of this. But to minimize follow-up questions from attendees, make sure to include all of the information your learners need to know to access and complete their training.

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Here’s where having a sales training email template is essential. Rather than having to remember all of the details for every different course in your sales training essentials package, a sales training email template does the remembering for you.

Here’s a summary of the essentials:

• Course name
• Date (if relevant)
• Deadline/s (if relevant)
• Format (for example, synchronous or asynchronous, face-to-face or online)*
• How to access and complete the course
• What preparation, if any, is required
• Whether it’s mandatory or optional

*Remember, salespeople often work in shifts. And time is precious to them. So the format of the course will have a big impact. If it’s asynchronous, online training, let them know whether they need to complete it in their own time or if they can work on it during their shift. If it’s live, synchronous training, can they access it online, or do they have to attend in person?

Which brings us to…

4. “When”

It’s important to get the timing of your training invitation email right. But what does “right” look like?

Well, ideally, it’s about getting the right balance. Send your email too far in advance, and it will fail to resonate and be forgotten. Send it too late, and it won’t give reps enough time to reschedule potentially conflicting customer calls and meetings. So pick a date in between and then use reminders to keep training front of mind and on track.

How to use your sales training announcement template

Your sales training announcement template is designed to help you turn around your training announcement quickly and with minimal fuss. But it is just a template. So, before you press “send,” you’ll need to fill in the blanks.

And that means:

• Adding factual information about the course
• Updating the sender information
• Providing the value proposition one-liner (the “why”)
• Adjusting the tone to suit the culture of your company or the tone of voice of the person sending the email
• Deleting anything that isn’t relevant.

Looking for more training email templates? Download our free customizable samples:

• Invitation to compliance training
• Reminder to complete a course
• Invitation to a mandatory training session
• Invitation to a live training session
• Announcement for upcoming training
• Email template: Asking for post-training feedback

Download your sales training email templates

Below are a series of downloadable sales training announcement email templates. Plus, two reminder templates you can use as a follow-up prompt. These cover three of the most common types of training delivery: face-to-face, live virtual training, and online. Download and customize these as and when you need to.

Template 1: Face-to-face sales training

Email subject line: Sales training invitation: [name of training course]. Save the date!

Dear [employee name],

We’re holding a [name of course] training course on [date], from [start time] to [end time], and I would like you to attend. Please save the date in your calendar. The training will take place at [location].

To confirm your attendance, please [XYZ].

The aim of this training is to [XYZ]. And by the end of the course, you will have learned how to [skills/knowledge achieved].

This is a valuable course that will help you elevate your own performance as well as that of your team.

If you have any special requirements or adjustments, please let me know.

Thank you in advance for your commitment to [XYZ].

Template 2: Live virtual training

Email subject line: Sales training invitation: [Name of training course]. Save the date!

Dear [employee name],

We’re holding a [name of course] training course on [date], from [start time] to [end time], and I would like you to attend. Please save the date in your calendar.

The training will take place virtually. An email with joining details (link and password) will be sent nearer the time.

The aim of this training is to [XYZ]. And by the end of the course, you will have learned how to [skills/knowledge achieved].

This is a valuable course that will help you elevate your own performance as well as that of your team.

Thank you in advance for your commitment to [XYZ].

Template 3: Online course

Email subject line: Sales training invitation: [Name of training course]

Dear [employee name],

You are invited to complete a [name of training] course. This is an online course and will take approximately [duration] to complete.

The aim of this training is to [XYZ]. And by the end of the course, you will have learned how to [skills/knowledge achieved].

This is a valuable course that will help you elevate your own performance as well as that of your team.

To access the training please go to [link/website] and enter the following details:

Username: [username] Password: [password]

To help meet our deadlines, please complete this course by [date].

Thank you in advance for your commitment to [XYZ].

Template 4: Reminder (self-paced learning)

Email subject line: One week to go! Please complete your [name of course] training

Dear [employee name],

The deadline for completing your [name of course] training is [day], [date]. That’s one week from now. This is a final reminder to make sure you’ve finished the course by then.

To access the training, go to [link] and log in by [details].

If you need any more information or help, please contact [team or individual email].

Thank you in advance for your commitment to [XYZ].

Best,

Template 5: Reminder (live training/presentation/workshop)

Email subject line: Three days to go until your [name of course]

Dear [employee name],

A friendly reminder that your [name of course] [workshop/presentation/training] takes place this [day], [date], from [start time] to [end time], in [location].

If you have any special requirements or need any adjustments, please let [name of HR representative hyperlinked with email address] know before this date.

For more information, please contact [team or individual email].

Thank you in advance for your commitment to [XYZ].

Best,

Download our free email templates to invite employees to sales training.
Fill in the details and reach out to your learners in just a few clicks.

Ways to customize your sales training email template

A template is a blank canvas. To make sure your sales training announcement email resonates with your reps, you need to do a little more than just populate it with factual information. Adjusting the tone and the content to suit the culture of your organization will help better engage your audience.

Below are two templates that have been tweaked with this in mind.

Invitation to sales training email sample: Self-paced, online learning

Email subject line: Training invitation: Selling the Proposed Solution

Dear Emma,

As part of the ongoing development package we provide all of our sales reps, you are invited to complete a ‘Selling the Proposed Solution’ online course. The aim of the course is to help you grow sales by better understanding (and then meeting) the needs of your customers.

This is a valuable and practical course that’s linked directly to increased conversion rates. In fact, we’ve been running this particular module for three years now, and every year the number of cross-sells has risen by 20%. Not bad for just two hours’ training!

It should take approximately two hours, but it can be completed in phases (you don’t have to finish it in one go, unless you want to). Please schedule time within your working week to focus on it.

To complete the training:

• Go to www.mycourses.landd.com
• Log in using your company email and password
• Click on ‘My Courses’ at the top of the screen, then ‘Selling the proposed solution’’

To help meet our team deadlines, please complete this course by Friday, 17th September.

Thank you for taking your personal and professional development so seriously. And for the vital role you play in making our team and organization such a success.

Kerry Jones

SVP Sales

Invitation to sales training email sample: Face-to-face workshop

Email subject line: Training invitation: Improving your Listening Skills. Save the date!

Hello Emma,

As part of your ‘Sales Essentials’ training package, you are invited to take part in an ‘Improving your Listening Skills’ workshop.

This practical and valuable workshop will be full of tips and techniques. And it comes highly recommended by previous attendees. 95% of them agreed it helped them build better relationships which, in turn, led to increased customer retention rates.

The session will be led by Dr. Hannah Pereira, one of the leading experts in listening and its link with high-performing sales organizations.

The training will take place in Conference Room 2 of the Innes Center on Friday 17th September, from 9 am to 5 pm. Please reschedule any calls and appointments you may have already booked for this day.

This is an important course which will help you raise your own performance levels and that of our team as a whole.

After completing the course, you’ll have a clear understanding of:

• The benefits of becoming an effective listener
• Effective sales listening skills and techniques
• How to use your listening skills in everyday sales conversations
• What makes a great conversation and when to use humor
• How to be yourself and build relationships
• Social contracts and how to connect with people
• Tips for better active listening

If you have any special requirements or need any adjustments, please let me know before this date.

Thank you for taking your personal and professional development so seriously. And for the vital role you play in making our team and organization such a success.

I look forward to seeing you there.

Kerry Jones

SVP Sales

Make way for sales training

Sales training can do wonders for your organization. Make sure your teams are on board with sales training initiatives, and watch your sales hitting the mark.

Never underestimate the power of an invitation email, but save time and effort by downloading our top-notch sales training email templates for announcing training and setting reminders.