Creating Content for Impact
Duration10'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 10'
No. of mini-lessons 4
Resources Takeaway Tasks
Course overview
Do you want your team to create content that makes its mark? With so many competing ideas, audiences, and content mediums, they can easily get bogged down. That’s why it’s important to think about impact at every stage of the creative process, from planning to analyzing audience responses.
To create compelling content, you need to consider all the mediums at your disposal and make a plan for how your team will use them. Data also has a part to play and can help them understand how audiences interact with your content. By considering impact from the start of the creative process through to the end, your team can create content which cuts through the noise and makes its mark. This course will show them how.
What's covered
Developing a content plan
The steps for creating impactful content
How to apply content data and analysis
Why your teams need this course
Content creation is a large part of how individuals, companies, and organizations now reach their audience and communicate their message. In this course your team will learn how to develop a content plan, and the steps needed for writing impactful content. They’ll also find out how to use data and analysis to inform future decisions.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
