Employer Branding and Recruitment Marketing
Duration10'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 10'
No. of mini-lessons 4
Resources Takeaway Tasks
Course overview
Companies work hard to make sure customers can relate to their brand. It’s how they communicate the value of their product, and why it’s a perfect fit for their customers. But what about potential employees? How can the recruitment team show them what a company has to offer its employees and demonstrate its values?
Employer branding is a way of marketing a company to new hires. It’s how the business differentiates itself from other businesses. Employer branding can communicate the company’s mission, values, vision, and culture to prospective candidates. And it can help the recruitment team to attract applicants who are a great match for the company. This course will show them how.
What's covered
Μethods to understand how the employer brand is perceived
Steps to create an employer brand
Ways in which you can promote the employer brand
Why your teams need this course
If your employees are looking for ways to improve employer branding and recruit top talent, then this course can help. They’ll learn methods for understanding how their branding is perceived and steps to take when creating an employer brand. They’ll also come away with key ways to promote their employer brand.
