Growth Product Management
Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Course overview
Why wouldn’t product managers want to be growth product managers? Everybody loves growth, right? Well, growth product management isn’t always right for a product or business. But when it is, it’s like rocket fuel for product success. So, how do they know when it’s right for them and how to officially add “growth” to their job title?
Growth product managers have a specialist role within product management. They have a laser-sharp focus on metrics like user acquisition, retention, and monetization. Signs that growth product management is the best approach for the product include high churn rates and complex user journeys, for example. And learning how other teams contribute to growth is just 1 way for product managers to support their journey to becoming fully-fledged growth product managers.
What's covered
The role of a growth product manager
Identifying when growth product management is the right approach
The steps to become a growth product manager
Why your teams need this course
This course is for product managers who are considering growth product management to boost the success of their product or evolve their career. They’ll discover the skills a growth product manager needs and the responsibilities of the role. And they’ll also learn how to recognize when to use growth product management and how to make the role their own.
