Gathering Effective Feedback

Duration10'

No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

Understanding how customers think and feel is key for product managers to develop successful products. But how they gather and prioritize customer feedback needs a strategic approach. They don’t want to end up with unhelpful feedback that they can’t base decisions on, or overwhelm the product team with hundreds of urgent changes. 

To gather feedback effectively, they can use methods such as surveys and A/B testing, but it’s important to use them at the right times. They can then sort the feedback into categories and use scoring systems to work out priorities. When they’re defining the product roadmap, things like feedback loops and balancing long-term and short-term initiatives can help, too.

What's covered

Ways of gathering effective feedback

Steps to prioritize the received feedback

How to use feedback in defining product initiatives and roadmap

Why your teams need this course

For product managers, getting inside customers’ minds and turning those insights into tangible product enhancements is essential. This course will show them the best methods for collecting effective feedback and how to approach organizing and analyzing the data. They’ll also learn how to use feedback to inspire new ideas and plan future product development.