SEO and PPC
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
The internet’s amazing, right? All the knowledge in existence is available at the touch of a button, and on devices that fit into the palm of your hand! But besides being the world’s most comprehensive encyclopedia, when used correctly, the internet’s also a marketing superpower!
In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.
What's covered
A comparison of SEO and PPC
The benefits of SEO and PPC
How to identify the most suitable method for your marketing
How to plan an SEO or PPC strategy
Why your teams need this course
Having an on-point strategy for boosting internet traffic is an absolute must in modern marketing. This course can help leaders, senior managers, and marketing executives. It’ll explain 2 of the most popular methods for driving web traffic, and how to use them. And, by following the steps in this course, your employees will be able to effectively plan SEO and PPC strategies as part of the company’s overall marketing strategy.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
