Content Marketing
Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Course overview
Think about your favorite book, magazine, or TV show. Why do you like it so much? It’s likely your answer will be, “Because it makes me feel good, and I feel connected to it.” That’s because its content successfully “speaks” to its target audience: you.
Content marketing works in the same way. Modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. If your marketing teams get these 3 things right by using effective content marketing, they’ll be able to build customer loyalty and trust.
What's covered
The benefits of effective content marketing
The types of content that will be effective as a marketing tool
How to create and manage content to fit your marketing strategy
Why your teams need this course
This course can help marketing managers, marketing executives, and senior leaders build your brand’s voice through the content you share. It will explore what’s meant by content marketing, and show them the benefits of effective content marketing. And, by using the advice in this course, your teams will be able to create effective content marketing that complements the overall marketing strategy.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
