Becoming a Subject Matter Expert
Duration10'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 10'
No. of mini-lessons 4
Resources Takeaway Tasks
Course overview
The rise of online reviews, product tutorials, and deep-dive discussion threads has changed how customers approach products. More and more customers are becoming experts in products before they’ve even made a purchase. And if your customer base is upping their knowledge and insight, you need to do so as well.
Having subject-matter experts, or SMEs, in sales teams is important. Knowing the product through and through can help show customers your salespeople are trustworthy and knowledgeable about the industry. If your employees can establish themselves as industry consultants rather than salespeople, they can build greater trust and insight as they make connections.
What's covered
The steps needed to be considered a subject-matter expert
How becoming an SME can make you an asset to your company and customers
How SMEs can be integrated at every stage of the sales process
Why your teams need this course
For sales executives, sales team managers, or sales representatives, becoming an SME can help demonstrate trustworthiness and understanding of the product and industry. In this course your salespeople will learn the steps they need to take to be an SME, how being an SME can add value, and how to use their skills at every stage of the sales process.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
