Content Communities
Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Course overview
If you’re a marketing executive or manager, you’ll be familiar with the phrase “Content is king.” You’ll also be familiar with the latest trends when it comes to online communities. Brands are eager to get their content seen on big social media platforms, but this is no easy task. One way that businesses can generate traffic and engagement is by building content communities, and that’s what this course is all about.
Businesses can enjoy numerous advantages from establishing a strong content community online. It can turn your customers into brand ambassadors, and can help you conduct research and gain feedback about your products and services. It’s a strategy that must be implemented carefully, though – especially when it comes to curating content for your community to promote.
What's covered
Why content communities have become an important aspect of marketing
The benefits of different platforms with regard to reaching your target audience
How to formulate a strategy to grow your online community
Why your teams need this course
Even if you publish great content on your website or social media channels, you can’t expect it to reach a wide audience without a little push. You could hire an influencer to endorse your product or business – if you’ve got the budget for that. Or you could pay to promote your posts. Another way to extend your reach is to create an online community across multiple social media platforms, and engage that audience with content they’ll want to share and promote.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
