Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Wouldn’t it be great if you had a technical wizard on your marketing team? You know the sort. The genius who could whip up a website and code your campaign to victory in no time. Unfortunately, we’re not all gifted with technical know-how. Luckily, content management systems can help.
A content management system, or CMS, is software that helps you create, manage, and modify content on a website without needing lots of technical understanding. Content management systems can help your teams create a professional and flexible website that anyone on the team can edit. Instead of your teams getting bogged down in coding and complicated HTML, the CMS frees up their time. So they focus on promoting your marketing campaign.
The benefits of a CMS
How a CMS can impact your marketing campaign
How to choose a CMS that works for you
Every good marketing campaign needs a good website. If you don't have the staff, budget, or technical expertise to create one, a CMS can help. In this course, your marketing teams will explore the benefits of a CMS and how one can help your campaign. They’ll also learn how to choose a CMS system that fits with your marketing strategy.
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