Duration15'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 15'
No. of mini-lessons 4
Resources Takeaway Tasks
So you’ve researched your top customers and know everything there is to know about them. Their hair color, their leadership style, even their favorite member of One Direction. But is all that information relevant? Probably not. That’s why creating an ideal prospect profile is so important.
An ideal prospect profile is a set of information, demographics, and characteristics you’ve gathered about your ideal customers. This information is tailored to individuals, but can help you steer clear of dead-end leads and recognize customers who might be a good fit for your product.
Identifying the characteristics of the ideal sales prospect
Recognizing how structural, behavioral, environmental, and situational factors can affect a prospect profile
Explaining how to create an ideal prospect profile
This course will help you sales team identify the characteristics of the ideal prospect, how certain factors can affect a prospect profile, and how to go about creating the ideal prospect profile.
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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.