Emotional Design and User Engagement
Duration10'
No. of mini-lessons4
ResourcesInfographic
Duration 10'
No. of mini-lessons 4
Resources Infographic
Course overview
Imagine you’ve just test-driven your dream car. Your friend texts you to find out how it went. “So?” They don’t just want to hear that the vehicle took you from A to B and had a steering wheel. Your friend wants to know if it lived up to the dream. Is it everything you ever wanted in a car? They want to know how you feel about it.
Emotional design was a thing way before the 1st smartphone launched. But today’s consumers expect it as the norm. Choosing a product is about enhancing life with feel-good vibes. Your designers’ products must speak to the heart, as well as fulfill their function. By applying principles of emotional design and user engagement, they’ll leverage human perceptions to enhance their designs and interactions beyond words.
What's covered
The ways emotional design impacts user experience
The levels of emotional design and how to achieve them
Methods to measure the impact of emotional design
Why your teams need this course
Successful designers know that product users want their emotional needs met, with positive vibes, and intuitive interfaces. This course is for your employees working in product design. They’ll learn why user experience relates to emotional design, explore how to achieve this at deeper levels, and how to measure the impact on users.
