Planning Campaigns
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
If you were asked to think of a great marketing campaign, you’d probably be able to recall some classic, big-brand TV advertising campaigns. Whether they were funny, emotive, or just plain creative, they helped their target audience connect with the brand.
Clever advertising is just the end product, though. Behind it sits a crucial element: campaign planning. In most organizations, marketing campaigns are not only vital for customer and sales growth, they also play an important role in building brand awareness. And, to ensure any marketing campaign hits the mark, effective and solid plans are essential.
What's covered
The 8 main types of campaign planning
The stages of an effective campaign plan
The benefits of documenting campaign planning
How to develop a successful campaign plan
Why your teams need this course
For everyone in marketing, from new members to seasoned executives or leaders wanting to refresh, this course can help. It will explain the benefits of having solid campaign plans and what an effective plan needs to include. And, by examining some tried-and-tested techniques, it will help marketing teams plan future campaigns.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
