Social Proof: Testimonials & Case Studies
Duration15'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 15'
No. of mini-lessons 4
Resources Takeaway Tasks
Course overview
A great product sells itself, right? Well, not really. Most people want to buy the same thing as everyone else. That means prospective customers need to see evidence that other people like and use the product. Testimonials and case studies can prove the product is worth buying. Without this social proof, customers will be reluctant to make a purchase.
Social proof is the idea that people are influenced by other people. When a product or service starts to become popular, more people race to buy it, so they can feel connected with everyone else. You can use this powerful concept to improve customer success and boost sales. This course will show your teams how.
What's covered
Define different forms of social proof
Describe how social proof can be used as an effective strategy for increasing customer retention
Identify ways to capture social proof in different situations
Why your teams need this course
This course is perfect for those who want to improve customer success. By focusing on social proof testimonials and case studies, your teams will learn about different types of social proof, how to use social proof effectively, and where and when to capture it.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
