The Basics of Commercial Awareness

Duration10'

No. of mini-lessons4

ResourcesTakeaway Tasks

Duration 10'

No. of mini-lessons 4

Resources Takeaway Tasks

Course overview

In London, cabdrivers must train for and pass a test called “The Knowledge.” It’s a test designed to ensure they have a deep understanding of their job, and their industry. And, by making sure every driver has commercial awareness like this, they’re able to deliver one of the best taxi services in the world. But having this kind of awareness isn’t exclusive to London cabdrivers.

Commercial awareness means understanding how a company, and the whole industry, works. Being commercially aware is vital for everyone, in every business, as it helps drive success. For employees, improving their knowledge will help them progress in their career.

What's covered

What commercial awareness is

The importance, and benefits, of being commercially aware

How to use techniques to improve your commercial awareness

Why your teams need this course

For a new retail executive, or anyone looking to progress, having good commercial awareness is a must. By taking this course, your retail teams will develop their understanding of commercial awareness, and recognize how it will benefit them. They’ll also learn some useful techniques to help improve their commercial awareness.

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