The Different Content Marketing Strategies
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
Marketing executives know all about the power of content marketing. They might already be producing blogs and articles demonstrating the business know-how. Almost certainly they’re pumping out posts on social media about your products and services.
But what’s their strategy? Have they really thought it through? The most successful content marketers have a documented strategy which helps them focus on priorities and deliver specific results. This course is designed to offer guidance on how your marketing executives can organize your content marketing tactics into a coherent plan.
What's covered
Different strategies for producing and publishing content
The most important questions marketers need to address regarding their content marketing strategy
How to choose relevant KPIs to apply to your content marketing strategy
Why your teams need this course
Devising a content marketing strategy is more involved than choosing which social media platforms to bombard with messages and visuals. When it comes to structuring your content operation, there are different models of approach. There are also numerous methods your marketing executives can use to reach and engage your audience. This course will help them find perspective on what content marketing strategy would work for your organization.
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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
